If your hair's health wasn't an issue, would you change your colour more often? Or would you pick an unusual hair colour for just a month? A safe hair dye does exist! We've discovered a dreams-come-true ingredient that allows changing hair colour without damaging the hair. \n \nWhat is Add-plex and how it works\n\nDuring colouring, bleach and colour break hair bonds. These are the layers that hold together your keratin proteins and build a strong hair structure. If your structure was already weak, you'll get porous and dry hair after the colouring.\nLuckily, hair scientists developed a treatment called Add-plex that can be added to a dye to prevent hair damage. It contains active components that penetrate into hair and cover it with a protective layer, so harsh chemicals can't break it. \n\n\nRemember that feeling and look of freshly-coloured hair? Smooth, silky and moisturised. Shortly after, the hair becomes dry and dull again. This won’t happen with Add-plex, because it gives deep long-lasting hydration. When you are dying your hair with Add-plex, bleach will absorb the same amount of moisture from your hair as always, only this time you will have a lot of it left.\nResults? A shiny and soft hair with strong inner support.\n \nWe’ve improved our products and filled it with Add-plex\n\nThe DIY colouring process is complex enough to add another step to it. That is why we decided to simplify your life and started adding Add-plex to our products. Now you can change your colour at home as often as you want without fear of damage. \nWe’ve started with Metallic Hair Colours and added Add-plex to all metallic shades. The Metallics are popular among celebrities and Instagram influencers, especially grey hair colour. Lady Gaga knew how to get grey hair and painted hers in metallic silver just a few weeks before going blue for Golden Globes:\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nView this post on Instagram\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nA post shared by Lady Gaga (@ladygaga) on Dec 22, 2018 at 4:15pm PST\n\n\n\n\nAmerican model Iskra Lawrence swapped her blonde look for a trendy dark grey hair colour:\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nView this post on Instagram\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nA post shared by i s k r a (@iskra) on Jan 23, 2019 at 4:27am PST\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nView this post on Instagram\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nA post shared by i s k r a (@iskra) on Jan 27, 2019 at 6:47am PST\n\n\n\n\nPop-singer Jojo has also chosen to dye her hair metallic silver for a PaperMagazine shoot:\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nView this post on Instagram\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nthnx @papermagazine ur cool I ♥️ u. my little foot looks huge here but hey... here I AM. touching my face and my dirty finger surely still had burrito on it.\nA post shared by JoJo. (@iamjojo) on Jan 24, 2019 at 10:57am PST\n\n\n\n\n \nMore safe hair dyes coming soon...\n\nAfter a long work and research, we've decided to drop 7 new shades this spring, all built on Addplex formulation. The range will include various shades of black, brown, purple, red and copper that are harmless for your hair.\nSubscribe to our mailing list to receive updates and exclusive discounts on upcoming products! \n\n \nYour email: \n\nSubmit\n\nHere's a little treat for reading this article till the end: \nUSE CODE “SAFE HAIR DYE" and get 15% off any Metallic Shade.