Hair colour that matters for people who care

The best weeks start with
great hair colour

SHOP FASHION COLOURS NOW

Being Blonde
comes with attitude

SHOP BLONDE TONES NOW

“Look, moon
I turned silver for you.”

SHOP SILVER & GREY COLOURS
Smart Beauty Shop

Smart Blonde + Plex
has arrived!

Smart Blonde+plex is our first blonde range with added Smart Plex Anti-Breakage formulation. Described as the single most important development in hair colour’ plex is unlike other conditioners and treatments which only add ingredients. Smart Plex actually nourishes and rebuilds the micro-bond fibre structure of your hair making it healthier and stronger.

SHOP PLEX BLONDE
 Platinum Blonde Permanent Hair Dye with Smart Plex
 Platinum Blonde Permanent Hair Dye with Smart Plex
 Platinum Blonde Permanent Hair Dye with Smart Plex
 Platinum Blonde Permanent Hair Dye with Smart Plex
 Platinum Blonde Permanent Hair Dye with Smart Plex
 Platinum Blonde Permanent Hair Dye with Smart Plex
 Platinum Blonde Permanent Hair Dye with Smart Plex
 Platinum Blonde Permanent Hair Dye with Smart Plex
 Platinum Blonde Permanent Hair Dye with Smart Plex
 Platinum Blonde Permanent Hair Dye with Smart Plex
 Platinum Blonde Permanent Hair Dye with Smart Plex

Smart Plex | Platinum Blonde Permanent Hair Dye

£7.95
Ash Blonde Permanent Hair Dye with Smart Plex
Ash Blonde Permanent Hair Dye with Smart Plex
Ash Blonde Permanent Hair Dye with Smart Plex
Ash Blonde Permanent Hair Dye with Smart Plex
Ash Blonde Permanent Hair Dye with Smart Plex
Ash Blonde Permanent Hair Dye with Smart Plex
Ash Blonde Permanent Hair Dye with Smart Plex
Ash Blonde Permanent Hair Dye with Smart Plex
Ash Blonde Permanent Hair Dye with Smart Plex
Ash Blonde Permanent Hair Dye with Smart Plex
Ash Blonde Permanent Hair Dye with Smart Plex
Ash Blonde Permanent Hair Dye with Smart Plex
Ash Blonde Permanent Hair Dye with Smart Plex
Ash Blonde Permanent Hair Dye with Smart Plex
Ash Blonde Permanent Hair Dye with Smart Plex
Ash Blonde Permanent Hair Dye with Smart Plex
Ash Blonde Permanent Hair Dye with Smart Plex
Ash Blonde Permanent Hair Dye with Smart Plex

Smart Plex | Ash Blonde Permanent Hair Dye

£7.95
Creamy Blonde Permanent Hair Dye with Smart Plex
Creamy Blonde Permanent Hair Dye with Smart Plex
Creamy Blonde Permanent Hair Dye with Smart Plex
Creamy Blonde Permanent Hair Dye with Smart Plex
Creamy Blonde Permanent Hair Dye with Smart Plex
Creamy Blonde Permanent Hair Dye with Smart Plex
Creamy Blonde Permanent Hair Dye with Smart Plex
Creamy Blonde Permanent Hair Dye with Smart Plex
Creamy Blonde Permanent Hair Dye with Smart Plex
Creamy Blonde Permanent Hair Dye with Smart Plex
Creamy Blonde Permanent Hair Dye with Smart Plex
Creamy Blonde Permanent Hair Dye with Smart Plex
Creamy Blonde Permanent Hair Dye with Smart Plex
Creamy Blonde Permanent Hair Dye with Smart Plex

Smart Plex | Creamy Blonde Permanent Hair Dye

£7.95
Summer Blonde Permanent Hair Dye with Smart Plex
Summer Blonde Permanent Hair Dye with Smart Plex
Summer Blonde Permanent Hair Dye with Smart Plex
Summer Blonde Permanent Hair Dye with Smart Plex
Summer Blonde Permanent Hair Dye with Smart Plex
Summer Blonde Permanent Hair Dye with Smart Plex
Summer Blonde Permanent Hair Dye with Smart Plex
Summer Blonde Permanent Hair Dye with Smart Plex
Summer Blonde Permanent Hair Dye with Smart Plex
Summer Blonde Permanent Hair Dye with Smart Plex
Summer Blonde Permanent Hair Dye with Smart Plex
Summer Blonde Permanent Hair Dye with Smart Plex
Summer Blonde Permanent Hair Dye with Smart Plex
Summer Blonde Permanent Hair Dye with Smart Plex

Smart Plex | Summer Blonde Permanent Hair Dye

£7.95

We're on a mission 

Smart Beauty is multi-award-winning niche brand for innovative hair coloring sets.
Our unique approach is to inspire, train users and ensure excellent results for discerning fashion conscious consumers.
We source and manufacture responsibly formulations being mindful of the impact on our society.
We do not test on animals. Our products are vegan friendly.

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Tutorials

We launched our first damage-free blonde dyes

We launched our first damage-free blonde dyes

In 2020 at-home hair colouring may have become a part of your New Normal. Did you want to master the DIY blonde hair colour but were worried about quality or...

Why does red hair colour fade so fast? Plus, secrets to keep it vibrant

Why does red hair colour fade so fast? Plus, secrets to keep it vibrant

Fiery, vibrant, dark or subtle, red hair is a real head turner! It's the high-impact hair colour that never goes out of style, but it’s also the toughest one to...

Smart Plex: At-Home Hair Colouring With 0% Damage

Smart Plex: At-Home Hair Colouring With 0% Damage

Nio-Active Smart Plex makes it possible to colour hair without damage at home. There’s no way to deliver the dye to your hair without breaking your hair bonds, but the...

Grown-Up Glitter Hair Ideas For Christmas and NYE

Grown-Up Glitter Hair Ideas For Christmas and NYE

Christmas and NYE is the perfect time to put some sparkle to your looks. Get into a festive mood by adding as much glitter to your hair as you want....

Celebrity Hair News

Rachel Bilson’s Golden Highlights Made For The Prettiest Red Carpet Debut

Rachel Bilson’s Golden Highlights Made For The Prettiest Red Carpet Debut

  Where A-list couples are concerned, Rachel Bilson and Bill Hader were the talk of the 2020 Golden Globes red carpet. The pair made their public debut last night, and...

Olivia Colman's Drastic Hair Colour Change For Oscars 2020

Olivia Colman's Drastic Hair Colour Change For Oscars 2020

Just hours before the Academy Awards, the British actress asked her colourist to change her hair colour drastically. She ditched her signature mahogany brown hair colour for the fashion’s chicest...

Wow! Emma Thompson sets Christmas hair trend

Wow! Emma Thompson sets Christmas hair trend

Dame Emma Thompson is an Oscar-winning actor, screenwriter, comedian, and activist, but now she can add up another role to her bio - hair trendsetter. Last week Ms Thompson shocked...

90s chunky highlights are back thanks to Dua Lipa and Kim Kardashian

90s chunky highlights are back thanks to Dua Lipa and Kim Kardashian

The 90’s chunky highlights are making a comeback thanks to Dua Lipa and Kim Kardashian. Famous hairstylists are embracing this nostalgic hair and transforming it into the new look. See the most stylish chunky highlights and try...

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